Branding is an elusive topic for a lot of professionals and entrepreneurs alike. There’s a lot to it and it can get quite complicated. However, the more simple you can make those complex plans, the more elegant they’ll be in design and function. Here are a few quick tips you’ll want to remember when thinking about your own branding:
- The Story You Tell: What is that story you tell about yourself, your company or your organization? Remember, if you don’t craft your own story, it will be done for you. Don’t believe me? Google yourself right now.
- How You Tell It: Once you know the story you want and need to tell, you need to think about how to tell it. What’s the tone and voice that goes with that story? And what are the channels we use to tell it? What kind of imagery goes with that? As we…
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